New research commissioned by Airbnb reveals that Brits are eager to break away from crowds and find more authentic,  lesser-visited destinations. That’s why Airbnb is encouraging travellers to explore more of the UK - and discover the places that don’t always show up in their social feeds.

Penistone has been chosen as one of the 10 locations in the North, offering great experiences for gastro-tourists. With a bustling high-street, independent shops, cafes, bars and restaurants plus countryside charm there's plenty on offer for visitors in our hidden Yorkshire town. Based on the west side of Barnsley, it's also only a short drive away from some of our incredible heritage sites such as Cannon Hall and Wentworth Castle Gardens, take a look at what's on offer around Penistone.

Ready for your own unique adventure? You could win a £500 stay with Airbnb to experience Penistone for yourself - one of ten up for grabs across all featured towns. Terms apply.

Discover more at Unfollow the Crowd UK - Airbnb